Iona looks at two ‘Ionas’, Iona the island and Iona the largest cruise ship in the world. It questions the way we consume andascribe value to place and attempts to constantly blur lines betweensome kind of genuine referent and flotation in an abyss ofmeaninglessness. Iona is about representation and tourism,consumption and systems of belief. It is about our desperate searchfor meaning and how that search can do serious practical damageto the places it is enacted upon. It is also about the camera andhere aggressive zooms and autofocus sounds create a suspiciousdialectical window for the viewer, aiming to question the camera’srole in the creation of and consumption of meaning, landscape, andhistory.